Demand Generation Lead

Role Overview

The Demand Generation Lead will own the marketing half of building pipeline with new accounts that fit, through experimentation and a multi-channel approach. The role requires a deep understanding of the company’s product and target audience, as well as the ability to test and optimize marketing channels.

What You Will Do

The responsibilities of the role include owning and leading the vision for events, direct mail, ABM programs, paid media, and the acquisition experiment portfolio. The role also involves managing agencies and vendors, building and launching new marketing campaigns, and working with the sales team to identify and pursue new accounts.

Why It Might Be a Fit

The ideal candidate will be a curious and able individual who can step back, reflect strategically, and form a point of view. They will be a doer who delegates well, able to find the few things with the biggest impact and start there. The role requires a deep understanding of AI and its applications in marketing, as well as the ability to lean on evidence and instinct in balance.

Requirements

• 4+ years of experience in demand generation, preferably in a sales-led motion
• Proven track record of building and launching successful marketing campaigns
• Ability to work with a talented and passionate team
• Strong understanding of AI and its applications in marketing
• Ability to delegate and work with agencies and vendors
• Intellectual humility and ability to say ‘I was wrong, here is what changed my mind’
• Ability to work with a small, senior, hands-on marketing team

Benefits

• 4 weeks of vacation
• Paid sick and parental leave
• Comprehensive health, dental, vision, travel, and life insurance
• Funding for education and skills improvement
• Fully-stocked fridge and cupboard
• A meaningful stock option grant
• RRSP program