Email Marketing Specialist

Role Overview

Join a diverse and talented team to start a stimulating professional career in a committed and constantly evolving environment. Contribute to the development, optimization, and performance of La Vie en Rose’s email campaigns to support sales growth, customer retention, and the customer experience.

What You Will Do

Participate in the development, evolution, and execution of email marketing strategies to support growth and performance objectives. Plan, build, segment, and optimize email campaigns, manage and evolve the email campaign calendar, and collaborate with Content, Creative, Merchandising, and E-commerce teams.

Why It Might Be a Fit

You will be a good fit if you have an analytical and results-oriented mindset, a strategic perspective, excellent prioritization skills, attention to detail, and a commitment to quality, collaboration, and communication.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Management, or a related field
• 5 years of experience in an email marketing role
• Experience in the retail and/or fashion industry (an asset)
• Experience with email marketing platforms (e.g., Salesforce Marketing Cloud, Klaviyo, Adobe Campaign, or equivalent)
• Knowledge of Google Analytics or other performance measurement tools
• Knowledge of Power BI (an asset)
• Bilingual, both spoken and written (French and English)

Benefits

• 50% discount on all products
• Flexible hours
• Opportunities for advancement within the company
• Being part of a family-owned business committed to the community
• Performance bonuses (in-store sales or management position)
• Recognition program for years of service
• Innovation program to encourage idea sharing
• Referral bonus
• Dayforce Wallet (pay on demand)
• Group insurance plan
• Three (3) to five (5) paid personal days (depending on the position)
• Minimum of 2% employer contribution to your RRSP