Head of Performance Marketing

Role Overview

The Head of Performance Marketing will lead the performance marketing team to accelerate the next phase of growth for Boux Avenue. The role involves evolving the performance marketing strategy, managing a large digital marketing budget, and delivering full-funnel campaigns to increase new and existing customer growth and brand awareness.

What You Will Do

The main duties and responsibilities include owning and evolving the performance marketing strategy, identifying new opportunities to grow the business, measuring performance, and overseeing the performance marketing measurement framework.

Why It Might Be a Fit

The ideal candidate will have a proven track record of delivering growth in a fashion eCommerce business, excellent knowledge of performance marketing channels, experience launching and growing new international markets, and a strong focus on driving sales and profit.

Requirements

• Proven track record delivering growth in a fashion eCommerce business
• Excellent knowledge of all performance marketing channels especially Paid Social
• Experience launching and growing new International markets
• AI literate
• Highly commercial with a strong focus on driving sales and profit
• Results-focused with strong business acumen and a desire to deliver work of the highest quality
• Financially savvy
• Amazing interpersonal skills
• Strong creative eye
• Self-starter, highly motivated, proactive and positive attitude
• Super-resilient and comfortable working in a fast-paced and changeable environment
• Hands-on, comfortable with the ‘doing’
• Experience working in online fashion would be preferred or you have a keen interest in online fashion

Benefits

• Competitive salary
• 33 days annual leave, inclusive of bank holidays
• Fun working environment with regular social events
• Eligible to join the enhanced pension scheme after 12 months service
• Staff discounts across the brands within Theo Paphitis Retail Group (Ryman, Robert Dyas and London Graphic Centre)