Direct Marketing Manager

Role Overview

Oversee direct marketing campaigns for multiple properties, manage a team, and develop capabilities in a manner consistent with Boyd Style.

What You Will Do

Plan, organize, and execute direct marketing campaigns, manage outside agencies, and analyze campaign effectiveness.

Why It Might Be a Fit

Strong bias toward assisting properties to achieve their goals, ability to collaborate effectively, and strong leadership skills.

Requirements

• Undergraduate degree in related field
• Three (3) or more years of professional experience in database marketing
• Casino industry database marketing experience preferred
• Excellent interpretation skills
• Ability to collaborate effectively with property staff
• Strong bias toward assisting the properties to achieve their goals
• Able to influence and get things done without formal authority
• Strong organizational and project management skills
• Able to multi-task multiple concurrent projects
• Knowledgeable of database marketing programs and direct mail design, production, and fulfillment
• Proficiency in Microsoft Excel and Access, Cognos Query, and all property CMS functions
• Strong quantitative, analytical and strategic thinking skills
• Ability to coach and teach
• Leadership skills
• Deadline oriented
• Must be able to obtain/maintain any necessary licenses and/or certifications

Benefits

• Dental insurance
• Vision insurance
• Medical insurance
• 401(k) plan
• Paid time off
• Paid holidays