Customer Marketing Lead

Role Overview

As Customer Marketing Lead, you will be a critical part of the Comms Planning, Channel & Execution sub-team within the M&C Marketing Network of Excellence. You will help turn M&C customer, commercial and brand priorities into clear, customer-led and scalable marketing activity that priority markets can adapt and complete with greater consistency, speed and impact.

What You Will Do

You will lead defined customer marketing workstreams across campaign planning, trade-driving activation, CRM and lifecycle content, customer-facing channel guidance and toolkit development. You will translate customer insight, market needs and performance learning into clear propositions, messaging hierarchies, briefs, content guidance and market-ready toolkits.

Why It Might Be a Fit

You will use independent judgement, operational knowledge and a continuous improvement mentality to simplify delivery, reduce duplication and help markets activate stronger customer marketing, faster. You will connect marketing activity to commercial outcomes, including MROI, brand health, volume, profitability, CLV, loyalty engagement, registration and opt-in growth.

Requirements

• Confirmed relevant marketing experience, ideally including customer marketing, campaign development, trade-driving activation, CRM/lifecycle communications or customer-facing channel marketing.
• Experience developing integrated campaigns, toolkits, content guidance, CRM/lifecycle content, channel assets or activation materials that can be adapted across markets.
• Strong customer and commercial judgement, with the ability to connect customer needs, market context, brand priorities and business outcomes.
• Ability to translate customer insight, campaign performance data and channel metrics into clear briefs, recommendations and marketing actions.
• Strong creative judgement, with the ability to judge what good looks like by channel and provide clear, constructive guidance to markets, the Hub and agency partners.
• Good understanding of the marketing and channel mix, including owned channels, CRM, digital, paid social, OOH, POS and PR.
• Strong project management and delivery ownership, including the ability to handle multiple workstreams, track dependencies, surface risks early and maintain quality standards.
• Strong partner management and communication skills, with experience working collaboratively across markets, agencies, the Hub and specialist teams.
• Confidence using independent judgement within agreed processes, including seeing opportunities to simplify ways of working, improve reuse and raise execution standards.
• Customer-first and commercially minded approach, with the ability to balance customer relevance, brand consistency, channel effectiveness and measurable business impact.

Benefits

• Flexible working options
• Generous paid parental leave policy
• Excellent retirement benefits

Tagged as: Project Management