Global Director Marketing Operations

On Site Full TimeMilan, Lombardy, ItalyBracco Diagnostics Canada

Role Overview

The Global Director of Marketing Operations will take a leading role in increasing marketing’s business contribution by optimizing and operationalizing marketing strategy, processes, planning, data management, and measurement. This individual will work alongside the Chief Marketing Officer (CMO) to elevate the perception and value marketing delivers to the business.

What You Will Do

The position will serve as the operational engine behind product launches and campaign effectiveness, translating global product vision into structured, executable launch plans and campaigns. The individual will also lead Marketing Excellence training and build a common marketing DNA across all Business Units and Regions.

Why It Might Be a Fit

A defining priority of this role is to design, launch, and lead a new global Customer Experience Center of Excellence (CX COE), establishing it as the organization’s dedicated hub for customer experience strategy, methodology, tools, and capability-building across all Business Units and Regions.

Requirements

  • Bachelor’s degree required
  • 10+ years of marketing experience
  • Proven track record in brand development, product marketing, or strategic planning
  • Demonstrated expertise in digital marketing and hands-on experience with marketing automation platforms
  • Proven experience designing, launching, or leading a Center of Excellence, shared-services function, or comparable cross-functional capability
  • Strong understanding of customer journey mapping, audience segmentation and personalization strategies across digital and non-digital touchpoints
  • Familiarity with the opportunity management process through the buyer’s entire journey and sales cycle
  • Demonstrated success leading and supporting cross-functional and high-performing teams
  • Experience collaborating with and influencing Sales, customers, and Marketing leaders
  • Expertise in data analysis, including the ability to identify, collect, analyze, and translate data into actionable insights and recommendations

Benefits

  • Permanent contract
  • Competitive salary
  • Opportunities for professional development and growth
  • Diverse and inclusive work environment
  • International travel opportunities up to 30-40% of the time

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To apply for this job please visit bracco.wd103.myworkdayjobs.com.


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