Senior Marketing Analyst

Role Overview

As a Senior Marketing Analyst, you will work in the Marketing area and be responsible for building and strengthening the brand, acting on communication strategy definition, positioning, and customer relationship. You will develop campaigns, actions, and content that connects the bank to its audiences, supporting attraction, engagement, and business growth.

What You Will Do

Your main activities will be developing and structuring the marketing strategic planning, managing the planning and monitoring of the marketing portfolio, preparing strategic analyses and recommendations, leading the articulation between internal areas and stakeholders, and managing and evolving the integrated marketing calendar.

Why It Might Be a Fit

We value those who understand the client in depth, work in partnership, and transform knowledge into impactful deliveries. Professionals with a sense of ownership, consistency in execution, and a focus on results, who evolve continuously, share learnings, and use technology to transform challenges into relevant solutions for the business.

Requirements

• Knowledge in strategic planning and/or marketing planning;
• Knowledge in market analysis, competition, consumer, and trends;
• Knowledge of brand strategy, positioning, and value proposal;
• Knowledge of metrics, KPIs, and evaluation of marketing results;
• Knowledge of the consumer journey and fundamentals of communication and media.

Benefits

• Health and dental plan
• Life insurance
• Viva Bem: health, well-being, and quality of life program
• TotalPass
• Participation in profits or Bonus (according to job eligibility)
• Private pension
• Special conditions in products and services
• Exemption from Tariffs: special conditions in various products and services
• Food and meal allowance
• 13th food allowance
• Childcare or nanny allowance
• 180-day maternity leave, with assistive support from pregnancy to postpartum
• Extended 20-day paternity leave
• Optional transportation allowance