CRM Marketing Operations Specialist

Role Overview

The CRM Marketing Operations Specialist will support the day-to-day execution of CRM and CMS initiatives within the Marketing Department, ensuring the successful implementation of web and operational focused projects that serve Bradford White’s internal and external customers.

What You Will Do

Developing an in-depth understanding of the primary groups of Bradford White Corporations Customers, managing and updating website content, design, and functionality, developing customer journey and related functions in CRM tools, and assisting in the creation and deployment of landing pages, forms, and other web-based assets.

Why It Might Be a Fit

The ideal candidate will have a vision-driven contributor with visioning that translates to organizational goals and team success, above and beyond customer focus, and proficiency in HubSpot, Dynamics, or Salesforce.

Requirements

• College and/or Graduate Degree in Marketing, Business, or Sales
• Minimum of three (3) years of corporate marketing or business development experience
• 3+ years in CRM operations, web strategy, web product management, or digital marketing roles
• Proficiency in HubSpot, Dynamics, or Salesforce
• Proven success working on large-scale web ecosystems (MarTech stack) and digital transformation initiatives
• Proficiency in HTML, CSS, and JavaScript
• Experience with CMS development, database management, and API integrations
• Expertise in Drupal or open-source site building
• Proven work experience in a digital marketing or web strategy role
• Critical thinking and entrepreneurial mindset
• Strong analytical and consultative skills
• Comfort in working with individuals in and out of the company at all levels
• Excellent written and verbal communication skills
• Strong leadership skills and the ability to work as part of a team

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Paid time off
• Retirement plan
• Life insurance
• Disability insurance
• Travel reimbursement
• Training and development opportunities