Product Marketing Manager

Role Overview

The Product Marketing Manager will lead the development and execution of global product marketing programs across Bradken’s portfolio, working at the intersection of marketing, product management, engineering, and sales.

What You Will Do

Key responsibilities include developing product positioning, value propositions, and competitive messaging, leading go-to-market strategies, and creating and managing campaigns to support awareness, lead generation, and product adoption.

Why It Might Be a Fit

The ideal candidate will be a commercially minded marketing professional with experience in B2B product marketing, able to translate complex technical solutions into clear customer value.

Requirements

• tertiary qualification in Marketing, Business, Communications, or a related discipline
• demonstrated years of experience in B2B product marketing within mining, manufacturing, engineering, technology, or a similarly complex industrial environment
• experience developing value propositions, product positioning, go-to-market plans, and product launch programs
• experience translating technical products, services, or digital solutions into compelling customer-focused messaging
• proven capability developing multi-channel campaigns, sales-enablement materials, and product marketing content
• experience using CRM and marketing data to measure campaign performance and pipeline contribution
• experience gathering and applying customer, competitor, and market intelligence to drive decision-making
• practical experience using AI-enabled tools and workflows, ideally including Microsoft Copilot or similar technologies
• experience leading marketing professionals, creative resources, or agency partners

Benefits

• Safety-first environment and mindset
• Flexible work options
• Competitive Total Reward Packages
• EAP for you and your family