Independent Software Vendor – Business Development Manager

Role Overview

We are seeking a dynamic Business Development Manager to foster relations and drive growth in the Brady Intelligent Productivity Solutions (IPS) software and solutions space.

What You Will Do

Identify key accounts, build relationships with ISV partners, develop shared commercial plans, and grow solutions sales through the channel in IPS.

Why It Might Be a Fit

The Business Development Manager will be responsible for delivering on-time performance, including new end user logo sales delivered by ISV partners.

Requirements

• Identify, evaluate and prioritize Independent Software Vendors (ISVs) that deliver solutions in the target verticals including supply chain, manufacturing and retail.
• Build and maintain relationships with new and existing ISV partners.
• Develop joint business plans aligned with regional growth objectives through targeted joint sales activities and marketing ventures.
• Identify new partnership opportunities and evaluate market potential.
• Act as the trusted advisor and primary point of contact for ISV partners.
• Drive pipeline creation and revenue growth through partner-led and co-sell opportunities.
• Identify and develop joint new customer acquisition strategies.
• Collaborate with sales and cross functional teams to accelerate partner-influenced opportunities.
• Deliver business results aligned to support regional goals.
• Manage product launch readiness, including certification and compatibility validation between IPS devices and ISV partner solutions.
• Ensure Brady IPS sales teams are informed of available, certified, and compatible solutions, while providing ongoing visibility into the ISV portfolio and future roadmap.
• Work closely with marketing teams to create joint value propositions and customer success stories.
• Support demand generation activities and co-marketing initiatives, campaigns, webinars, and industry events
• Track partnership KPIs including pipeline, revenue, customer acquisition, and partner engagement.
• Conduct regular business reviews with ISVs.
• Prepare executive presentations and strategic recommendations for leadership.