Digital Marketing Manager

Role Overview

The Digital Marketing Manager will drive the strategy, management, and optimization of digital advertising campaigns across various platforms to advance enrollment, engagement, and institutional goals.

What You Will Do

The role involves overseeing campaigns, conducting keyword research, analyzing results, and adjusting strategies to improve key metrics. The Digital Marketing Manager will also design and implement A/B tests, manage campaign budgets, and collaborate with internal teams.

Why It Might Be a Fit

The ideal candidate will be future-oriented, eager to explore how AI and emerging tools can enhance digital marketing strategy, and comfortable adapting approaches to keep pace with rapid industry shifts.

Requirements

• B.A/B.S. required in marketing, business, communications, or a related field
• 5-8 years of experience managing campaigns on Google Ads and Meta platforms
• Strong understanding of SEO principles and keyword research tools
• Demonstrated expertise with paid search, paid social, and display advertising across multiple digital platforms
• Experience using Google Analytics 4, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Looker Studio, and marketing automation or CRM platforms
• Experience developing and interpreting marketing analytics, conversion metrics, and campaign reporting
• Knowledge of advanced digital marketing strategies and emerging trends in higher education
• Experience with A/B testing and landing page optimization
• Google Ads Certification preferred
• Excellent written, verbal, technical and interpersonal communication skills