Role Overview
BrandStory is looking for a highly experienced, commercially driven Performance Marketing Lead to own and scale paid media operations across Meta, Google, YouTube, ChatGPT Ads, and emerging AI-powered advertising platforms.
What You Will Do
The ideal candidate is a performance marketing specialist who combines deep platform expertise, analytical thinking, campaign execution, team leadership, and strong business acumen.
Why It Might Be a Fit
The candidate must be capable of managing large advertising budgets, driving measurable business outcomes, and building a high-performing paid media practice within the agency.
Requirements
- 10–12 years of experience in performance marketing
- Minimum 4–5 years of experience leading teams and managing multiple client accounts
- Expert-level knowledge of Meta Ads Manager, Google Ads, YouTube advertising, and Google Analytics
- Strong understanding of paid media attribution, conversion optimization, and marketing automation
- Experience with AI-enabled campaign management and emerging advertising technologies
- Proven ability to scale campaigns while maintaining acquisition efficiency
- Strong financial understanding of media budgets, campaign profitability, and agency commercials
- Excellent presentation, analytical, stakeholder management, and client communication skills
- Google Ads and Meta certifications preferred
To apply for this job please visit linkedin.com.
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