Head of Demand Generation

Role Overview

The Head of Demand Generation will build and run the engine that drives pipeline for Ensora Health’s healthcare SaaS products. This is a hands-on leadership role for someone with strong go-to-market and product-led growth experience.

What You Will Do

You will design demand programs for SMB and velocity motions, combine GTM and PLG tactics, and lead campaigns across digital, paid, email, events, content, and partner channels.

Why It Might Be a Fit

The ideal candidate will have a proven record of building demand generation programs that contributed directly to pipeline and revenue growth, and experience using AI to speed up demand generation work.

Requirements

• Bachelor’s degree in Marketing, Business, related field or equivalent experience
• 10+ years of experience in demand generation or digital marketing, with at least 5 years in a leadership role, ideally in B2B SaaS
• Proven record of building demand generation programs that contributed directly to pipeline and revenue growth
• Strong GTM and PLG experience, including conversion from trial, freemium, or self-serve motions to paid customers
• Demonstrated success adapting demand generation for SMB and velocity markets
• Hands-on experience with HubSpot and Salesforce, including lead scoring, routing, attribution, and reporting
• Experience partnering with operations leaders to improve lead quality and system performance over time
• Practical, proven experience using AI to speed up demand generation work, with examples of how it improved speed, output, or results
• Demonstrated experience implementing GEO/LLM visibility strategies, with measurable results in AI-driven brand discovery, referral traffic, competitive visibility, or customer acquisition
• Strong analytical skills, with experience measuring and optimizing marketing ROI and performance metrics
• Experience managing a team while staying hands-on, with a coaching style that builds skills and accountability
• Excellent communication and collaboration skills, with the ability to work across functions and with senior leadership
• Creative, growth-minded thinker who is always testing new ways to reach and engage target audiences