Director, Lifecycle Marketing

Role Overview

At Braze, we use technology to humanize connections between brands and customers. We believe human beings want to be spoken to like human beings, and technology like ours can help brands do that at scale. As a Director, Lifecycle Marketing, you will lead the next evolution of Braze’s lifecycle marketing function, building and developing a high-performing team while defining strategies that drive meaningful engagement across both prospect and customer audiences.

What You Will Do

You will play a critical role in helping customers discover, adopt, and realize value from Braze’s expanding portfolio of products and AI capabilities, connecting product adoption and customer outcomes to long-term retention and growth. You will define and lead the next evolution of Braze’s lifecycle marketing strategy across prospect and customer audiences, establishing a clear vision, priorities, and roadmap that connect engagement to measurable business outcomes.

Why It Might Be a Fit

You will be empowered to make a real impact here, with a sharp and passionate team at your back. You will be a strategic, data-driven leader who believes that exceptional customer experiences are fundamental to sustainable business growth. You will understand how to translate product innovation into meaningful customer value and how to connect engagement and adoption to measurable retention and expansion outcomes.

Requirements

• 8+ years of experience in Lifecycle Marketing, Customer Marketing, CRM Marketing, Growth Marketing, or related fields, including experience building and leading high-performing teams.
• Proven experience developing lifecycle strategies and programs that drive measurable business outcomes across both prospect and customer audiences, ideally within a global B2B SaaS organization
• Strong understanding of SaaS customer journeys, including onboarding, activation, product adoption, engagement, retention, and expansion, with experience translating product capabilities into customer value
• Experience developing product adoption and engagement programs in partnership with Product, Product Marketing, and Customer Success teams. Familiarity with AI-powered products and evolving SaaS product portfolios is highly desirable
• Deep expertise in audience segmentation, personalization, journey orchestration, experimentation, and lifecycle analytics, with the ability to translate complex data into actionable strategies
• Experience with customer engagement and marketing automation platforms, including Braze, Marketo, or similar technologies, and a strong understanding of email, in-product messaging, SMS, and other lifecycle channels
• Demonstrated ability to establish measurement frameworks, define meaningful KPIs, and communicate lifecycle marketing’s contribution to pipeline, customer value, retention, and business growth
• Strong executive communication skills, with the ability to articulate strategy, influence senior stakeholders, and bring cross-functional teams together around shared priorities
• Practical experience leveraging AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity

Benefits

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to Work®