Role Overview
The Campaigns Marketing Manager will develop marketing campaigns for category, network, and country teams to bring the British Council’s brand to life and drive commercial growth objectives. The role involves adapting, developing, and designing campaigns for all stages of the customer journey and across all channels.
What You Will Do
Develop and deliver multi-channel marketing campaigns that drive sales, engagement, retention, and lead generation. Adapt campaigns for different platforms and audiences, ensuring local and cultural relevance.
Why It Might Be a Fit
The ideal candidate will have strong marketing expertise, experience in optimising campaigns, and a deep understanding of market opportunities and challenges to support effective campaign planning and execution.
Requirements
- University degree or equivalent
- Experience of creating marketing campaigns within a large and complex organisation
- Stakeholder engagement
- Experience in optimisation of campaigns
- Experience using conversion rate optimisation tools
- Demonstrable experience of managing SEO/SEM, search engine marketing, digital display campaigns, email channels, and social media marketing
To apply for this job please visit careers.britishcouncil.org.
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