Senior Campaigns Marketing Manager

Role Overview

The British Council is seeking an experienced Senior Campaign Marketing Manager to lead the planning, delivery, and continuous improvement of paid media campaigns across a defined portfolio of regions and market categories. The role requires a highly skilled marketing professional to combine hands-on campaign leadership with people management, driving outstanding campaign performance and supporting the development of a team of Campaign Managers.

What You Will Do

As a Senior Campaign Marketing Manager, you will personally lead the most complex, high-value campaigns within your portfolio, setting the benchmark for excellence and demonstrating best practice through your own work. You will oversee campaign planning, approve media plans, and provide recommendations on higher-risk or higher-value activity to senior leadership.

Why It Might Be a Fit

The role requires a collaborative and results-oriented leader with significant experience in paid media campaign management, strong analytical skills, and the ability to manage multiple stakeholders in a complex, international environment.

Requirements

• Degree or professional qualification in marketing, communications or business, or demonstrable level of equivalent experience.
• Substantial experience managing paid media campaigns end to end, including experience of leading complex or high-value activity.
• Experience owning a media agency relationship, including briefing at plan level, challenging recommendations, and holding agencies to agreed standards.
• Demonstrable experience designing and running structured tests or experiments in a marketing environment, and translating results into changed practice.
• Experience defining, applying or owning quality standards, and reporting on adherence to them.
• Line management experience, or clear evidence of leading and developing others in a professional setting.
• Working knowledge of the major paid media platforms and buying environments across search, social, display, and video.
• Experience of campaign measurement and tracking implementation, including the fundamentals of attribution.
• Experience working across multiple markets or business units with competing priorities, and managing expectations at senior level.
• Strong analytical capability and the confidence to reach, explain, and defend a conclusion from data.

Benefits

• Salary will be determined in accordance with the applicable Pay Band 7 salary range for the country in which the successful candidate is employed.
• Country-specific salary details will be provided as part of the recruitment process.
• Hybrid working model
• Indefinite contract type
• Locally recruited
• Relocation support is not provided