B2B Marketing Director

Role Overview

Join the Brands, Marketing & Experience (BMX) Leadership Team and play a pivotal role in shaping how Lloyds Banking Group engages businesses and institutions. Leading our B2B marketing agenda, you’ll drive growth, build brand strength and deepen customer relationships across key markets.

What You Will Do

Shape and deliver marketing strategies across Business Banking and SME, Mid Markets, Corporate & Institutional Banking and Workplace. Lead go-to-market activity for key propositions, drive customer acquisition, engagement, retention and product adoption across priority client segments.

Why It Might Be a Fit

We’re on an exciting journey to transform our Group and shape finance as a force for good. We’re investing in our people, data and technology to create new possibilities for our customers and colleagues. Join us and help build how one of the UK’s leading financial services groups engages its business and institutional clients.

Requirements

• Significant senior-level B2B marketing experience gained within a complex, customer-led organisation.
• A strong understanding of business and institutional customer needs, decision-making processes and market dynamics.
• Proven expertise in account-based marketing, proposition marketing and relationship-led growth strategies.
• Strong commercial acumen and a track record of translating marketing investment into measurable customer, commercial and brand outcomes.
• Experience leading integrated marketing programmes across owned, earned and paid channels, supported by data, personalisation and marketing technology.
• The ability to build trusted partnerships and influence senior stakeholders across business leadership, product, distribution, digital, data and customer teams.
• Experience leading teams, agencies and external partners to deliver high-quality outcomes in a complex environment.

Benefits

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• A range of wellbeing initiatives and generous parental leave policies