Intermediary Marketing Lead, Homes & Transport

Role Overview

This is a high-profile opportunity to build how Lloyds Banking Group presents itself to mortgage brokers during a pivotal time for our Homes business. As Halifax Intermediaries transitions to Lloyds Intermediaries, you’ll lead the intermediary marketing efforts, driving broker consideration and advocacy while propelling commercial growth across the channel.

What You Will Do

Build comprehensive marketing strategies across brand, proposition, product, and broker communications. By integrating audience insights, channel strategy, and creativity, campaigns will be implemented across trade media, LinkedIn, email, web, events, partnerships, and content. Performance insights and broker feedback will be used to continually improve results.

Why It Might Be a Fit

You’ll have experience developing and delivering marketing strategies for business, professional or intermediary audiences. Experience within financial services, mortgages or intermediary marketing would be advantageous, but is not essential.

Requirements

• B2B Marketing Experience
• Marketing Strategy & Planning
• Multichannel Marketing
• Managing Key Relationships
• Brand Strategy & Brand Management
• Collaboration
• Content Build
• Marketing Performance Analysis
• External Communications & Public Relations
• Event Management

Benefits

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies