Trade Marketing Manager

Role Overview

The Trade Marketing Manager will conceptualize new-age retail visibility assets, drive design-led thinking, and develop innovative campaigns to improve in-store brand recall and shopper engagement. They will work closely with agencies and fabricators to translate ideas into scalable assets and benchmark global best practices.

What You Will Do

The Trade Marketing Manager will design trade campaigns, activation ideas, and shopper programs, develop innovative GTM execution frameworks, and create account-specific activation ideas for key channels. They will also lead the rollout of assets and campaigns across regions, ensure uniformity and quality, and monitor visibility compliance.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of trade marketing principles, experience in designing and executing campaigns, and the ability to build and train field teams. They will be able to drive innovation through vendor ecosystems and optimize ROI through data analysis.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 5+ years of experience in trade marketing or a related field
• Proven track record of developing and executing successful campaigns
• Strong understanding of trade marketing principles and best practices
• Ability to build and train field teams
• Experience in managing design agencies, fabricators, and execution partners

Benefits

• Competitive salary
• Equity in the company
• Opportunities for professional growth and development
• Collaborative and dynamic work environment
• Recognition and rewards for contributions