Director of Growth Marketing

Role Overview

Join our team in NYC as a Director of Growth Marketing to oversee Brooklinen’s Growth Marketing function and shape our full-funnel spend strategy across channels.

What You Will Do

Own and evolve Brooklinen’s growth marketing strategy to drive meaningful top- and bottom-line results through best-in-class planning, testing, and execution.

Why It Might Be a Fit

A curious, growth-minded, and results-oriented leader who challenges assumptions, moves quickly from insight to action, and continuously looks for ways to improve performance.

Requirements

• 7+ years of marketing experience with deep expertise in performance and growth marketing, including recent hands-on platform experience
• Proven experience leading an in-house growth or paid media function at a DTC brand at scale
• Experience managing large media budgets ($10M+) and driving efficient growth across multiple paid channels
• Strong analytical fluency across DTC metrics, including LTV, CPA, ROAS, CAC, % organic, and attribution
• Experience with measurement methodologies including MMM and incrementality testing
• Proficiency with Excel and BI/analytics tools such as Omni and Heap, with the ability to translate data into clear insights and actions
• A strong people leader with a track record of building, developing, and retaining high-performing teams
• Demonstrated ability to partner effectively across Creative, Finance, Ecommerce, Analytics, and Brand

Benefits

• Up to 100% medical, dental, and vision coverage for employees
• Fertility and family-building support of up to $20,000 lifetime
• 401(k) with a 4% company match
• 16 weeks of fully paid parental leave
• 20 vacation days, increasing to 25 after five years, plus year-round Summer Fridays
• Hybrid schedule with two in-office days per week, scheduled Tuesday through Thursday
• Remote work during Thanksgiving week and the last week of December
• Up to four additional remote weeks per year with approval
• 40% employee discount plus a seasonal product allowance
• One Medical, Talkspace, and $1,000 annually through Joon for wellness
• One-month paid sabbatical after five years, plus an additional one-month paid sabbatical after 10 years