Strategic Brand & Marketing Manager

Role Overview

The Strategic Brand & Marketing Manager will lead the strategy, development, and day-to-day execution of the Richmond Coffee ready to-drink “RTD” coffee brand within the Richmond market, along with future brands and markets as the portfolio grows.

What You Will Do

This role will own the brand from concept to shelf, managing co-packer relationships, directing brand and packaging design, building marketing programs, and ensuring a strong supplier experience.

Why It Might Be a Fit

The ideal candidate will have at least 5 years of brand management or marketing experience in the beverage or consumer packaged goods industry, with a strong understanding of beverage distribution, including chain account programming and resets, depletion reporting, pricing, and trade spend management.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (or an equivalent combination of education and experience)
• at least 5 years of brand management or marketing experience in the beverage (alcohol or non-alcohol) or consumer packaged goods industry
• hands-on experience managing vendors; co-packers or contract manufacturers, leading packaging and brand design projects, and launching new products
• working knowledge of beverage distribution, including chain account programming and resets, depletion reporting, pricing, and trade spend management
• experience using syndicated scan data and internal sales reporting to build fact-based selling stories
• proficiency in Microsoft Office; social media management and content tools, and sales/depletion data platforms

Benefits

• Competitive compensation
• Complete benefit package, including medical, dental, vision, company paid life insurance, and a 401K employer match