Retention Marketing Manager

Role Overview

The Retention Marketing Manager owns BRUNT’s lifecycle marketing program across owned channels, building customer journeys and driving customer lifetime value (LTV).

What You Will Do

You’ll architect multi-step customer journeys, manage day-to-day production, and ideate on new flow touchpoints. You’ll also lead and develop the Email Marketing Associate.

Why It Might Be a Fit

You’ll succeed if you have 4+ years of hands-on retention/lifecycle marketing experience, demonstrated ownership of building Email and SMS programs, and experience with Klaviyo and Postscript.

Requirements

• 4+ years of hands-on retention/lifecycle marketing experience
• demonstrated ownership of building Email and SMS programs
• experience with Klaviyo and Postscript
• 1+ years managing and developing direct reports
• 2+ years of deep, hands-on experience building in Klaviyo
• hands-on experience with Postscript (or a comparable platform)
• comfortable writing basic HTML/CSS and Liquid templating logic
• strong Excel skills
• strong command of customer segmentation and data
• familiarity with data integrations between an ESP/CDP and ecommerce platforms
• track record of designing A/B tests
• strategic thinking & analytics skills
• ability to commute to the office in Wilmington, MA 4 days per week

Benefits

• Comprehensive medical, dental, and vision insurance options
• 401(k) plan with Company Match
• 15 days of PTO, plus 11 paid holidays and sick leave
• Performance-based bonus eligibility
• Equity if applicable