Marketing Operations Specialist, Principal – Member Data Analyst

The Marketing Operations Specialist, Principal – Member Data Analyst will be responsible for defining how marketing and member impact is measured, translating complex data into decision-ready insights while advancing the organization’s analytics and measurement maturity. This role requires creative and critical thinking, building and sustaining high-performing teams, and fostering continuous learning.

Requirements

• Act as the principal analytics lead for marketing and member measurement
• Own the end-to-end analytics required to enable segmentation, experimentation, and business impact measurement
• Define and influence the member and marketing analytics data foundations
• Design advanced segmentation frameworks to understand campaign impact
• Establish experimentation and test-and-learn standards
• Quantify incremental impact of marketing and member initiatives using causal inference, lift analysis, and econometric approaches where appropriate
• Build, develop, and maintain lifetime value frameworks that connect member behavior, engagement, and outcomes to business value
• Partner with data science and marketing analyst teams to inform and translate Marketing Mix Modeling and related econometric analyses into clear recommendations
• Build executive-ready dashboards, analyses, and narratives that clearly articulate performance, tradeoffs, and opportunities
• Influence senior stakeholders through clear, confident data storytelling and trusted analytical judgment rather than formal authority
• Serve as the internal AI and agentic innovation lead in the measurement space

Benefits

• Paid Time Off
• 401k Matching
• Retirement Plan
• Generous Parental Leave
• Tuition Reimbursement
• Relocation Assistance

Tagged as: Data Analysis