Marketing Analyst | CRM and Social

Role Overview

The Marketing and Communication area acts in an integrated manner to the different business fronts of BTG Pactual, developing strategies and content that support the relationship with clients, the dissemination of products and solutions, and the positioning of the brand in different channels.

What You Will Do

Plan and develop communication strategies for different moments of the client journey, create, review, and adapt content for email marketing, push notifications, WhatsApp, social media, and other communication channels, structure and evolve rules of relationship, campaigns, and always-on communications.

Why It Might Be a Fit

We expect from you: Excellent written communication and mastery of the Portuguese language, ability to transform complex themes and products into simple, clear, and relevant messages for different publics, organized profile, proactive, and with the ability to conduct different demands and projects simultaneously.

Requirements

• Excellent written communication and mastery of the Portuguese language
• Ability to transform complex themes and products into simple, clear, and relevant messages for different publics
• Organized profile, proactive, and with the ability to conduct different demands and projects simultaneously
• Business vision and interest in understanding products, publics, and objectives before developing communication
• Ability to work collaboratively and make interface with different areas and levels of seniority
• Autonomy to conduct demands from briefing to delivery and monitoring of results
• Knowledge of CRM strategies, relationship journeys, segmentation, and multichannel communication
• Knowledge of CRM metrics, such as opening rate, CTR, CTOR, and conversion
• Knowledge of dynamics, formats, language, and metrics of main social media
• Experience in producing content for digital channels and developing texts with different objectives, from institutional communication to commercial and conversion-focused content
• Ability to interpret data and transform results into learnings and recommendations for future initiatives

Benefits

• Participation in Profit and Results (PLR)
• Food and Meal Allowance
• Medical Plan
• Dental Plan
• Childcare/Daycare Allowance
• Transportation Allowance
• WellHub
• TotalPass
• Personal Support Program (EAP)
• Plans by subscription such as Private Pension and Life Insurance
• Discount in Pharmacy
• Pregnant Program
• Extended Maternity and Paternity Leave