Senior Marketing Automation and Content Specialist

Role Overview

The Senior Marketing Automation and Content Specialist is a hands-on role that brings together marketing technology, editorial expertise, and campaign execution. The Specialist will play an important role in shaping how modern marketing is delivered across the Company, serving as Marketing’s primary owner of HubSpot.

What You Will Do

The Specialist will expand the platform’s capabilities to engage target audiences, streamline marketing efforts, and generate meaningful insights through performance measurement and analytics.

Why It Might Be a Fit

The Specialist will be responsible for building and managing email campaigns, nurture journeys, workflows and automations, developing audience segments, lists, forms and landing pages, and creating content in an AI-enabled marketing environment.

Requirements

• Bachelor’s degree in marketing or related discipline; or equivalent combination of education and experience
• Three to five years of experience with HubSpot Marketing Hub, including campaigns, workflows, segmentation and reporting
• Skill in writing and editing across multiple formats
• Experience integrating generative AI into day-to-day marketing work
• Experience independently managing cross-functional projects
• Skill in business judgment and interpersonal communication
• Experience managing websites, digital content or other owned channels
• Ability to use performance data to improve marketing decisions
• Ability to adapt and learn complex subject matter quickly with a sense of curiosity
• Experience in B2B insurance, financial services or another regulated-industry experience preferred
• Proficiency with Microsoft Office and function specific software applications

Benefits

• Competitive Salary
• Bonus Structure
• Profit Sharing
• Medical, Dental, Vision Insurance
• Employer Paid Short Term Disability
• Employer Paid Long Term Disability
• Employer Paid Life Insurance
• Voluntary Life Insurance
• 401K with Company Match
• PTO