Role Overview
The Digital Marketing Executive will take full ownership of lead generation and campaign performance across digital channels, requiring good creative judgement on ad copy and visuals.
What You Will Do
The role involves planning, running, and optimizing paid campaigns on Meta, Google, and TikTok, as well as executing campaigns across channels, monitoring performance through GA4 and Looker Studio, and producing bilingual content.
Why It Might Be a Fit
The ideal candidate will have 4+ years of experience in digital or performance marketing, strong analytics skills, and practical experience using AI tools for marketing and content.
Requirements
- 4+ years in digital or performance marketing
- Hands-on experience running Meta Ads and Google Ads with measurable results
- Strong analytics skills: comfortable with GA4, Looker Studio and funnel metrics
- Practical experience using AI tools for marketing and content
- Fluent in Bahasa Malaysia, English and Mandarin
- Sound creative judgement: you can assess ad copy, visuals and video for quality and brand fit, and know what is likely to perform
- A strong sense of ownership: you take responsibility for outcomes, follow through on commitments and work independently with minimal supervision
- A track record of starting initiatives, not just executing instructions
To apply for this job please visit linkedin.com.
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