Role Overview
The Senior Trade Marketing Manager owns how Bushbalm shows up and converts everywhere it is sold. This role will lead retail marketing, promotional strategy, visual merchandising, and B2B trade marketing across our three core consumer channels, Ulta Beauty, Amazon, and our direct-to-consumer (DTC) site, as well as our professional (pro) channel, with Ulta Beauty as the priority retail partner.
What You Will Do
Build and lead the annual trade marketing plan for Ulta, Amazon and DTC, develop programs across all three channels that drive trial and new-customer acquisition, own the Amazon promotional calendar and deal strategy, lead the DTC promotional calendar and on-site merchandising, and plan and activate retail media and co-op investments.
Why It Might Be a Fit
The successful candidate will assist in the implementation and execution of impactful promotional and channel-exclusive programs that engage consumer activity and drive customer acquisition while achieving a strong ROI.
Requirements
- 6+ years of experience in trade, shopper or retail marketing, including at least 3 years in beauty, personal care or wellness.
- Experience marketing through a specialty beauty retailer such as Ulta Beauty, Sephora, Target Beauty or Shoppers Drug Mart.
- Hands-on experience growing a brand on Amazon and a DTC site, including promotions, retail media and product page content.
- A proven record of building retail programs that grew penetration, trial or new customers, with results to show it.
- Strong budget ownership and ROI reporting.
- Clear, organized project management across many partners and deadlines.
Benefits
- Competitive salary
- Comprehensive benefits package
- Flexible work environment (remote/hybrid options where applicable)
- Health and wellness benefits, including a lifestyle spending account
- Professional development opportunities to support career growth
- Free access to our award-winning products
- Inclusive and dynamic company culture with team-building events
To apply for this job please visit linkedin.com.
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