Role Overview
The Integrated Marketing Manager will lead the planning, execution, and optimization of organic marketing initiatives, including campaign strategy, execution, and measurement. The role requires a proactive and organized specialist in paid media strategy and management to collaborate cross-functionally and help fuel demand and engagement across every stage of the customer journey.
What You Will Do
The ideal candidate will lead the development of integrated organic marketing campaigns, translate company priorities into compelling campaign concepts, build campaign briefs, timelines, messaging frameworks, and distribution plans, and monitor campaign performance to improve future initiatives.
Why It Might Be a Fit
The successful candidate will have strong project management skills, a proven ability to turn business objectives into integrated campaigns, and a strong understanding of audience segmentation, buyer journeys, and lifecycle marketing.
Requirements
- 3–5+ years of experience in marketing, campaign management, demand generation, lifecycle marketing, content marketing, or a related field
- Experience managing organic social media programs, particularly for a B2B or SaaS company
- Hands-on experience developing and executing email campaigns, including promotional, ABM, and nurture programs
- Strong campaign planning and project management skills
- Excellent writing, editing, and communication abilities
- Experience collaborating with Content, Design, Product, Sales, and executive stakeholders
- Strong understanding of audience segmentation, buyer journeys, and lifecycle marketing
- Analytical mindset with the ability to interpret performance data and make informed recommendations
- Ability to manage multiple priorities and projects in a fast-paced environment
- Strong attention to detail and a high level of ownership
To apply for this job please visit ats.rippling.com.
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