Strategic Marketing Leader, BW Brand

Role Overview

The Strategic Marketing Leader, Brand Strategy & Equity serves as a strategic partner to leaders across Barry-Wehmiller, leading brand strategy initiatives that strengthen market positioning, customer relevance, and enterprise brand equity.

What You Will Do

Lead complex brand initiatives from discovery through activation, including product and service launches, platform and business-unit rebrands, acquisition integrations, portfolio architecture initiatives, enterprise-wide brand strategy efforts, and market-facing campaigns.

Why It Might Be a Fit

The ideal candidate combines strategic thinking, customer insight development, stakeholder facilitation, project leadership, and brand stewardship to help leaders translate business strategy into clear, differentiated brand strategies that build trust, alignment, and long-term value.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Journalism, Public Relations, or a related field.
• 7+ years of experience in brand strategy, strategic marketing, consulting, communications, customer insights, or related disciplines.
• Experience developing positioning, messaging, and go-to-market strategies for brands, products, or services.
• Demonstrated ability to lead complex cross-functional projects involving multiple stakeholders.
• Strong facilitation, presentation, and strategic communication skills.
• Exceptional written communication and storytelling capabilities.
• Ability to synthesize large amounts of information into clear strategic recommendations.
• Experience partnering with creative teams to bring strategy to life through identity, messaging, content, or campaigns.

Tagged as: Project Management