Brand Marketing Specialist

Role Overview

The Brand Marketing Specialist will be responsible for strengthening the C12 brands and growing brand awareness across all audiences, channels, and touchpoints. This role requires a proactive, results-oriented professional with a passion for developing and executing innovative brand strategies.

What You Will Do

The ideal candidate will own C12 and Buffalo Culture brand strategies and governance, drive demand for C12 content, membership, and leadership opportunities through digital marketing, social media, sponsorships, and strategic partnerships.

Why It Might Be a Fit

The ideal candidate will be a strategic thinker, a collaborative team player, and a problem-solver who thrives in a fast-paced environment.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field of study.
• 3+ years of progressive experience collaborating with a multi-disciplinary team of marketing professionals to accomplish goals together while contributing to a thriving team culture.
• 3+ years of experience in brand management, brand marketing, or communications.
• Demonstrated ability to develop and enforce brand guidelines and write clearly and persuasively in a consistent brand voice across channels.
• Experience leveraging audience insights, social listening, and market research to shape brand strategy and drive awareness, engagement, and demand.
• An innovative mind who’s always looking to experiment, optimize processes, and increase efficiency.
• Strong decision-making skills and ability to negotiate, consult and collaborate with internal stakeholders and business owners to launch new initiatives.
• Ability to communicate complex concepts visually or verbally in an accessible way to colleagues with varying degrees of analytical knowledge and understanding.
• Proficiency in Google Workspace.

Benefits

• Competitive compensation
• Health plan with Health Savings Account (HSA)
• Group life and AD&D coverage
• Disability insurance
• 401(k) retirement plan and match
• Responsible Paid Time Off (RPTO), maternity/foster/adoption time off
• Discretionary profit sharing incentive plan
• Fitness subsidy
• Personal and professional development resources
• Tuition discount
• Chaplain support
• Charitable contribution match