Role Overview
This role exists to evolve the lead and customer journey from initial contact through enrollment and renewal, leveraging a high-performing centralized marketing team to serve all locations as if they were locally owned businesses.
What You Will Do
The Manager will design and optimize lifecycle strategies, build automated nurture and follow-up journeys, manage marketing campaign operations, and partner with cross-functional teams to maintain accurate source capture and campaign taxonomy.
Why It Might Be a Fit
The ideal candidate will have hands-on Salesforce Marketing Cloud experience, progressive lifecycle marketing experience, and analytical judgment to work through complex channel and conversion data.
Requirements
- Hands-on Salesforce Marketing Cloud experience
- Five or more years of progressive lifecycle marketing, CRM, marketing automation, marketing operations experience
- Analytical judgment
- Fluency with SFMC, web analytics, and testing platforms
- Collaborative execution
To apply for this job please visit paycomonline.net.
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