Director of Lifecycle Marketing – Sports

Role Overview

The Director of Lifecycle Marketing – Sports will lead and own the lifecycle marketing campaign strategy and execution for Caesars Digital – Sportsbook. This data-driven and results-oriented marketing expert will develop and implement a lifecycle marketing strategy across onboarding, acquisition, retention, and cross-sell.

What You Will Do

Responsibilities include developing end-to-end lifecycle marketing strategies, managing and mentoring a team, monitoring and optimizing campaigns, advancing digital marketing campaigns, and collaborating with cross-functional teams.

Why It Might Be a Fit

The ideal candidate will have expertise in digital marketing channels, a vision for industry-leading automated campaign strategies, and the ability to drive growth cross-functionally.

Requirements

• Expertise in digital marketing channels (Email, Push, SMS, In-app)
• Data-driven and results-oriented marketing experience
• Leadership and team management skills
• Ability to drive growth cross-functionally

Benefits

• Legendary service and creating unforgettable experiences for customers
• Cutting-edge digital platforms and retail footprint
• Powerhouse partnerships across sports and entertainment