Head of Growth Marketing

Role Overview

The Head of Growth Marketing will own the growth marketing strategy and annual plan, tied to company revenue targets and priority sectors. They will define the ideal customer profile, target account list, and account tiering, and write a shared growth playbook that marketing and sales both work from. They will design account-based programmes across one-to-one, one-to-few, and one-to-many tiers.

What You Will Do

The Head of Growth Marketing will focus on new logos, winning organisations that don’t yet work with Cambridge Spark. They will build pipeline for newer propositions and markets as well as core business, and help shape how each one goes to market. They will direct the wider marketing team’s work towards one goal: qualified account opportunities for New Business to convert.

Why It Might Be a Fit

The Head of Growth Marketing will partner with the Marketing Operations Lead to build a best-in-class, tech-enabled, data-led demand generation capability across intent data, scoring, qualification, routing, and attribution. They will run coordinated account plays with the New Business team, sequencing marketing and sales activity on priority accounts, and agree qualification definitions and handover with sales leadership.

Requirements

• Significant B2B marketing experience (typically 7+ years)
• Experience marketing a considered, high-value purchase with long sales cycles and multiple stakeholders in the buying decision
• Proven, close partnership with sales teams, and credibility with sales leaders
• Hands-on experience with marketing automation and CRM (HubSpot preferred) and with account-based or intent data platforms
• Commercially minded and numerate: confident with funnel metrics, attribution, budgets, and forecasting
• Able to set strategy and execute it, and comfortable working in a growing team where you’ll build as well as run
• A clear communicator and a strong writer
• Actively uses AI tools in their own work

Tagged as: Forecasting, HubSpot