Role Overview
The role involves building the brand and content that grow enrolments and take the University of Cambridge Advance Online into the corporate market worldwide. The candidate will shape the brand strategy, create content, and lead a team of three within a newly shaped marketing team of 10. The role requires a strong writer and editor who can turn a proposition into a brief that gets great work back. The candidate will manage and develop a team, and use data to judge what is working.
What You Will Do
The candidate will build a content engine from the ground up, turning the impact of courses into stories across web, video, PR, and social media. They will own the website content and landing pages, work with digital colleagues to turn visitors into enquiries, enrolments, and corporate conversations, and ensure the brand looks and sounds consistent and distinctive everywhere it appears.
Why It Might Be a Fit
The candidate will play a key part in significantly growing the corporate client base, and will have the opportunity to work on a wide range of projects, including building a brand and content strategy, running content across several channels, and directing the creative behind it.
Requirements
- Developed and owned brand and content strategy
- Run content across several channels
- Directed the creative behind it
- Managed and developed a team
- Used data to judge what is working
Benefits
- 28 days annual leave plus bank holidays
- Private medical and Permanent Health Insurance
- Discretionary annual bonus
- Group personal pension scheme
- Life assurance up to 4 x annual salary
- Green travel schemes
To apply for this job please visit linkedin.com.
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