Role Overview
The role involves building a function from scratch that drives revenue directly, from individual learners to corporate clients. The CRM & Lifecycle Marketing Manager will design journeys that turn enquiries, webinar attendees, and event guests into enrolments and repeat learners. They will also lead an email-led push to significantly grow the corporate client base.
What You Will Do
Designing journeys, building a B2B newsletter and nurture programme, turning interest from organisations into qualified opportunities for the sales team, leading the move from Salesforce Marketing Cloud to HubSpot, and running a test-and-learn programme across journeys, channels, and copy.
Why It Might Be a Fit
The ideal candidate will have experience running CRM, email, and lifecycle marketing at a strategic level, with a proven track record of conversion and revenue delivery. They will also have experience using platforms such as Salesforce Marketing Cloud and HubSpot, and owning a platform or leading a migration.
Requirements
- Experience running CRM, email, and lifecycle marketing at a strategic level
- Experience using platforms such as Salesforce Marketing Cloud and HubSpot
- Experience owning a platform or leading a migration
- Experience of B2B lifecycle marketing, turning business interest into sales opportunities
- Experience writing sharp email copy, testing everything, and understanding UK GDPR, PECR, and deliverability
Benefits
- 28 days annual leave plus bank holidays
- Private medical and Permanent Health Insurance
- Discretionary annual bonus
- Group personal pension scheme
- Life assurance up to 4 x annual salary
- Green travel schemes
To apply for this job please visit linkedin.com.
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