Role Overview
The Propositions Marketing Manager will shape the audience and proposition strategy for University of Cambridge Advance Online, working closely with the Propositions team to ensure every launch has a clear story and a strong start. The role requires an experienced product marketer to grow the corporate client base and take courses to market from concept to launch.
What You Will Do
The Propositions Marketing Manager will decide who to target, own the value propositions and messages behind every course and programme, take new courses to market, and give existing courses a second life through repositioning and relaunches.
Why It Might Be a Fit
The ideal candidate is an experienced product marketer with B2B experience, including working with sales or commercial teams to win corporate business. They should be able to make sound commercial calls and communicate confidently with senior leaders.
Requirements
- Experience launching courses, programmes or other learning products
- Experience commissioning and using market research
- Experience building partner channels that support corporate growth
- Experience marketing executive and professional education
Benefits
- 28 days annual leave plus bank holidays
- Private medical and Permanent Health Insurance
- Discretionary annual bonus
- Group personal pension scheme
- Life assurance up to 4 x annual salary
- Green travel schemes
To apply for this job please visit linkedin.com.
Follow us on social media