Senior Manager, Go to Market

Role Overview

As a Senior Manager, Go to Market, you will be a key member of the Category and Sales Strategy team, connecting Customer Field Sales with Marketing, Finance, Supply Chain, and other cross-functional partners. You will support the Bakery & Cookies category within the Snacks division, translating brand strategy into clear execution priorities, shaping category trade management, and serving as the voice of the customer and Sales teams across the organization.

What You Will Do

You will partner with Customer Sales Leads, Customer Vice Presidents, Sales Finance, Category Strategy, Supply Chain, Omni Marketing, and Brand Marketing to identify and execute initiatives that deliver brand and sales objectives. You will also own communication of customer forecasts and business drivers to internal partners supporting Demand Planning and the monthly Integrated Business Planning process.

Why It Might Be a Fit

You will work closely with Customer Sales Leads, Customer Vice Presidents, Marketing and Brand teams, Finance, Supply Chain, Shopper Insights, Omni Marketing, Go To Market, Category Strategy, Revenue Management, and Sales Execution partners. You will report to the Senior Director, Customer Strategy for Bakery & Cookies and operate in a highly matrixed environment.

Requirements

• Bachelor’s degree
• 8+ years of CPG sales experience including customer strategy/trade marketing
• Strong communication, problem-solving, analytical, negotiation, and process management skills
• Experience in customer sales or customer management
• Comfort working in a highly matrixed environment
• Financial acumen, specifically related to retailer/customer P&Ls and trade management
• Demonstrated ability to influence and sell across functions

Benefits

• Medical insurance
• Dental insurance
• Short and long-term disability insurance
• AD&D insurance
• Life insurance
• 401(k) plan with company matching
• Unlimited sick time
• Paid time off
• Holiday pay
• Free access to the fitness center
• Access to on-site day care
• Company store access
• Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually