Role Overview
You’ll design and run integrated campaigns and account-based programs to move target accounts from unaware to pipeline. You’ll own the campaign calendar, target account program with Sales, and reporting.
What You Will Do
Build and run integrated campaign calendar, own ABM program end to end, execute in marketing automation platform, partner with Paid Media, Field and Partner Marketing, and Product Marketing.
Why It Might Be a Fit
5+ years in B2B demand generation or ABM with direct ownership of multi-channel campaigns tied to pipeline goals, hands-on experience in marketing automation platform and CRM, experience running ABM alongside Sales.
Requirements
- 5+ years in B2B demand generation or ABM
- Hands-on experience in marketing automation platform and CRM
- Experience running ABM alongside Sales
- Familiarity with ABM and intent platforms and web personalization tools
- Strong project management
- Comfort reading campaign and pipeline data
- Experience selling to mid-market and enterprise buying committees
- Copywriting ability for email and landing pages
- Experience running campaigns across regions
To apply for this job please visit jobs.ashbyhq.com.
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