Role Overview
Labatt is building some of Canada’s most loved and recognized brands. We’re looking for a Brand Manager who is equal parts marketer, business owner, and consumer champion. You’ll help shape how your brand grows, shows up in culture, and connects with consumers.
What You Will Do
You’ll own your brand, build the strategy, create culturally relevant marketing, bring ideas to life, think commercially, lead through collaboration, and own the details.
Why It Might Be a Fit
You don’t need to have followed one specific career path to be successful here. We’re looking for someone with the curiosity, creativity, and ownership mindset to build great brands.
Requirements
- Approximately 2–5 years of relevant experience in marketing, CPG, beverage, advertising, media, digital, insights, or another consumer-focused environment
- Strong consumer and cultural curiosity
- Commercial thinking and comfort using data to make decisions
- Strong project management and organizational skills
- An ability to translate insights into a clear strategy and compelling story
- Strong communication, presentation, and relationship-building skills
- An eye for great creative work and the confidence to challenge and inspire agency partners
- Comfort operating in a fast-moving, collaborative environment
- Most importantly, an owner’s mindset: you take accountability, move with pace, and aren’t afraid to make things happen
Benefits
- Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance
- Additional flex credits for healthcare or wellness spending accounts
- Retirement plan with a generous company-matching contribution
- Personalized support through an inclusive family-forming benefit
- Generous financial support/top-ups for parental leave
- Access to many wellbeing resources
- An annual allotment of Beer and Beyond-Beer products for employees
To apply for this job please visit wd1.myworkdaysite.com.

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