Marketing Manager

Role Overview

The successful candidate will lead the integrated marketing strategy and multi-year roadmap for a new national sport-based donor recruitment initiative, connecting it to broader brand, donor growth, and go-to-market strategies. This role requires a minimum of 40% on-site presence, with additional on-site work required based on business needs.

What You Will Do

The successful candidate will lead the integrated marketing strategy and multi-year roadmap for a new national sport-based donor recruitment initiative, connecting it to broader brand, donor growth, and go-to-market strategies. This role requires a minimum of 40% on-site presence, with additional on-site work required based on business needs.

Why It Might Be a Fit

The strongest candidate will be comfortable building while delivering, understanding both national scale and grassroots relevance, and bringing structure to an initiative with many interconnected partners and workstreams.

Requirements

• Significant marketing experience within sport, entertainment, community engagement, or a related environment
• Strong understanding of the Canadian sport landscape and how athletes, teams, governing bodies, media partners, and grassroots organizations work together
• Demonstrated experience leading integrated marketing strategies across brand, audience engagement, creative, content, social media, paid media, communications, and experiential activation
• Strong sport sector experience, with direct experience in basketball considered a significant asset and experience across both basketball and hockey particularly valuable
• Proven ability to lead complex, interconnected internal and external teams, including agencies and specialist partners, creating clarity across roles and keeping multiple workstreams moving toward a shared outcome
• Strong strategic judgment with an ability to translate strategy into action, solve problems, and make progress in a complex and evolving environment
• A data-informed and audience-led approach, with experience developing culturally relevant marketing, establishing objectives, evaluating performance, and optimizing based on audience insights and results
• Excellent communication and relationship-building skills, with the ability to influence senior leaders, internal teams, and external partners, paired with a genuine passion for sport and its ability to create belonging, mobilize communities, and inspire action

Benefits

• Payment in lieu of vacation
• Payment in lieu of benefits
• Defined benefit pension plan
• Employee discounts
• Wellness program
• Professional resources