CRO Senior Specialist

Role Overview

The CRO Senior Specialist will lead the Experimentation & Conversion Rate Optimisation (CRO) programme across EMEA, driving experimentation and optimisation across digital channels. The role involves championing a test, learn, and optimise culture, turning customer insights and data into meaningful improvements.

What You Will Do

The responsibilities of the CRO Senior Specialist include performance optimisation, partnership management, cross-functional collaboration, implementation of successful tests, advocacy and education, and continuous improvement.

Why It Might Be a Fit

The ideal candidate is passionate about experimentation, curious about customer behaviour, and excited by the opportunity to make a measurable commercial impact at scale.

Requirements

• Performance Optimisation: Drive optimisation initiatives through comprehensive testing roadmaps across customer acquisition, conversion, and retention phases.
• Partnership Management: Supervise daily and weekly activities of agency partners to drive results.
• Cross-Functional Collaboration: Engage with key cross-functional teams throughout the CRO process to identify optimal solutions for complex customer problems.
• Implementation of Successful Tests: Develop business cases for new functionalities based on successful tests and coordinate with IT for live site implementation and broader channel deployment where relevant.
• Advocacy and Education: Act as an ambassador for digital experimentation within the organisation by proactively sharing insights and the value of optimisation initiatives.
• Continuous Improvement: Continuously learn from industry peers and benchmark experimentation maturity against leading brands to elevate Canon’s digital optimisation capabilities.
• Personalisation Strategy: Spearhead the development and implementation of tailored strategies all ITCG digital channels, aiming to advance towards 1:1 personalisation.
• Digital Experimentation Tools Relationship Lead: Spearhead the relationship with digital experimentation tools vendors such as ContentSquare and Optimizely.
• Expertise: Be recognised as one of the in-house experts in the use of the following tools- Optimizely, ContentSquare, Google Analytics, and survey tools.
• Experimentation Framework Governance: Own and evolve experimentation frameworks, governance models, prioritisation structures, and statistical standards to ensure test quality and alignment with business goals.

Benefits

• Flexible hours
• Professional development
• Wide range of perks
• Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
• Access to a competitive salary, wide-ranging benefits, a generous pension scheme, and up to 38% discount on Canon products
• Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site