Role Overview
The Principal Payment Product Marketing & Readiness Manager is responsible for crafting compelling narratives, Go-to-Market (GTM) launches, and high-impact content that drive adoption for consumer and commercial issuing solutions.
What You Will Do
Key responsibilities include product storytelling & positioning, multi-channel content creation, product education & enablement support, market insights & messaging, and launch execution.
Why It Might Be a Fit
The ideal candidate will have a strong marketing and storytelling background, with at least 5 years of experience in product marketing, content strategy, brand marketing, copywriting, marketing communications or creative campaign execution.
Requirements
- High School Diploma, GED, or equivalent certification
- At least 5 years of experience in product marketing, content strategy, brand marketing, copywriting, marketing communications or creative campaign execution
- Bachelor’s Degree in Marketing, Communications, Journalism or Business (preferred)
- 6+ years of hands-on experience in B2B product marketing, brand storytelling, content creation, or digital marketing (preferred)
- Demonstrated track record of conceptualizing and executing end-to-end product launches or marketing campaigns
- Experience in the payments, fintech, or financial services industry (preferred)
- Strong portfolio showcasing compelling writing, content development, pitch decks, and audience-focused campaign materials
- Ability to distill intricate concepts into simple, high-impact storytelling
- Experience working alongside product or technical teams to translate technical specs into consumer-facing value propositions
Benefits
- Comprehensive, competitive, and inclusive set of health, financial and other benefits
- Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
To apply for this job please visit capitalone.wd12.myworkdayjobs.com.

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