Senior Associate Marketing Automation Specialist | Retail Bank

Role Overview

The Senior Associate Marketing Automation Specialist will collaborate with the Retail Bank Marketing team to design, build, and launch campaigns that address the ever-changing needs of the business while capitalizing on the full features and benefits of SFMC’s capabilities. This role requires a dynamic and tech-savvy marketing communicator who can interface directly with multiple internal teams.

What You Will Do

Key responsibilities include partnering with Marketing Strategy and Product leads to design and optimize Salesforce Marketing Cloud (SFMC) multi-channel marketing campaigns and customer journeys, performing comprehensive pre-deployment QA testing, and analyzing system health to maintain delivery integrity.

Why It Might Be a Fit

The ideal candidate will have experience in using marketing automation tools, such as Salesforce Marketing Cloud, and will be able to interpret and translate metrics into insightful analysis to drive changes for future campaign design.

Requirements

• Bachelor’s Degree or military experience
• At least 2 years of experience with marketing automation & orchestration tools (Marketo, Eloqua, or Salesforce Marketing Cloud)
• 3+ years of experience with SQL and AmpScript
• Experience with Salesforce Marketing Cloud including Email Studio, Journey Builder, Content Builder, Automation Studio, and Advertising Studio
• Experience working with Agile methodologies
• Experience working with cross-functional teams in a matrixed environment
• Experience working with Risk Management teams
• Salesforce Marketing Cloud Certification

Benefits

• Comprehensive, competitive, and inclusive set of health, financial and other benefits
• Performance-based incentive compensation
• Cash bonus(es) and/or long-term incentives (LTI)

Tagged as: Compensation Design, Eloqua, Marketo, Salesforce, SQL