Senior Manager, Outbound Marketing Strategy & Operations – Performance Marketing (Click-Based Outbound)

Role Overview

As the Senior Manager of Performance Marketing (Click-Based Outbound), you will lead the strategy, optimization, and scaling of our direct response, high-growth paid acquisition channels, specifically Google Demand Gen, Yahoo Mail, and Discover Feed. You will directly manage an in-house team of performance marketing associates, overseeing day-to-day campaign operations, performance pacing, and well-managed processes across our click-based outbound portfolio.

What You Will Do

Oversee our portfolio of outbound acquisition channels, specifically owning Google Demand Gen, Yahoo Mail, and the Discover Feed. Monitor performance and competitive trends to optimize active channels and drive growth. Manage the creative development and testing process to drive conversion-focused assets.

Why It Might Be a Fit

You are both a strategic architect and an operational leader, capable of building channel roadmaps, designing disciplined creative and landing page testing frameworks, and guiding your team to execute error-free, conversion-focused campaigns.

Requirements

• Bachelor’s Degree or military experience
• At least 7 years of experience in digital marketing, performance marketing, or paid acquisition
• At least 3 years of experience managing paid media strategies and optimizing growth channels, with a specific focus on Google Demand Gen, Yahoo Mail, or paid email and display direct response networks
• At least 3 years of experience directly leading, training, and developing a team of performance marketers

Benefits

• Comprehensive, competitive, and inclusive set of health, financial and other benefits
• Performance based incentive compensation
• Cash bonus(es) and/or long term incentives (LTI)
• Paid holidays