Digital Marketing Automation Consultant

The Digital Marketing Automation Consultant is responsible for shaping and executing a scalable marketing automation strategy that aligns closely with lead qualification workflows in Salesforce.

Requirements

• Own marketing automation strategy aligned to lead qualification workflows to support the prospect lifecycle journey using automation rules and Salesforce sync
• Design, maintain, and optimize lead nurture strategies based on prospect engagement, conversion performance, and pipeline impact
• Serve as the primary liaison between digital marketing and Lead Qualification Management (LQM) to drive alignment, shared definitions, and continuous improvement
• Implement best practices for segmentation, dynamic content, and personalization to deliver relevant, timely messaging
• Identify underutilized Account Engagement (Pardot) capabilities and recommend enhancements aligned with B2B marketing automation best practices
• Develop and maintain lead scoring and grading models aligned to LQM definitions and MQL criteria
• Support lead recycling and re‐engagement strategies for stalled or inactive prospects
• Leverage prospect behavior, intent signals, and data to inform segmentation, qualification, and personalized nurturing strategies
• Ensure strong Salesforce and Account Engagement integration, including campaign setup, automation rules, completion actions, and troubleshooting sync or data issues
• Monitor and support lead attribution, reporting, and funnel visibility to assess program effectiveness and lead progression
• Maintain scalable, compliant, and well‐governed automation processes, including list management, CAN‐SPAM compliance, documentation, and best‐practice enforcement
• Support campaign execution as needed, including assistance with landing pages, forms, form handlers, and Engagement Studio programs
• Educate the digital marketing team on the latest AI capabilities within marketing automation platforms and how to apply them effectively

Benefits

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs