Digital Marketing Manager

Role Overview

The Digital Marketing Manager will have experience and a passion for digital technologies and various digital marketing channels (primarily Meta). To be successful as a Digital Marketing Manager you should have strategic planning skills and a process-oriented mindset.

What You Will Do

Develop and maintain high-performing campaigns that generate qualified leads that have a real need for our product. Continually improve and test ads, copy, and offers to ensure campaigns don’t fatigue and can scale as the sales team grows.

Why It Might Be a Fit

The ability to develop positive relationships, both internally and with our vendors to drive successful outcomes is a must. Proficiency in campaign management, leveraging platforms like Meta and Google to develop cross-channel strategies, optimize spend, and lead full-funnel execution.

Requirements

• Proficiency in campaign management, leveraging platforms like Meta and Google to develop cross-channel strategies, optimize spend, and lead full-funnel execution.
• Knowledge of the customer journey from new lead to brand advocate and the role that our marketing technology plays in developing that relationship
• Ability to learn new technology fast and apply key benefits to our current tech stack
• Working knowledge of ClickFunnels, Kajabi, and other website-building tools
• Strong understanding of HubSpot CRM and how to leverage for reporting
• Demonstrates remarkable knowledge in data reporting and KPI tracking
• Understanding of best practices for optimizing landing pages and user funnels
• Experience with A/B and multivariate testing
• Understanding of how to operate within Zapier, Hubspot, ClickFunnels, Kajabi, and/or Shopify
• Can operate within and pull reports from Google Analytics and DataBox
• Highly analytical and is able to pay attention to the small details, provide feedback, and review content

Tagged as: Google Analytics, HubSpot, Zapier