Demand Generation Manager

Role Overview

The Demand Generation Manager contributes to Carenet by executing and optimizing integrated marketing programs that drive engagement, pipeline creation, and revenue growth.

What You Will Do

Execute multi-channel demand generation campaigns, build and manage HubSpot landing pages, forms, workflows, email campaigns, campaign assets, segmentation, and automation, and maintain campaign tracking and marketing data standards.

Why It Might Be a Fit

Success in this role will be measured by launching integrated marketing campaigns on schedule, maintaining accurate marketing dashboards and recurring reports, and improving campaign effectiveness, lead conversion, and marketing contribution to pipeline and revenue.

Requirements

• Five to seven years of experience in demand generation, digital marketing, marketing operations, or marketing automation.
• Advanced HubSpot experience, including workflows, campaigns, reporting, segmentation, and automation.
• Experience building and executing email marketing and nurture programs.
• Strong analytical, reporting, project management, and organizational skills.
• Experience working closely with sales teams and revenue operations, with the ability to manage multiple campaigns simultaneously.
• Preferred experience in healthcare, healthcare services, healthcare technology, or BPO environments.
• Preferred Salesforce experience.
• Preferred experience with LinkedIn Ads and Google Ads.
• Familiarity with marketing attribution and revenue reporting preferred.

Benefits

• Full-time employment
• Marketing automation experience
• HubSpot experience
• Email marketing and nurture program experience
• Salesforce experience
• LinkedIn Ads and Google Ads experience
• Marketing attribution and revenue reporting experience