Role Overview
As a Senior Demand Generation Manager, you will lead the end-to-end Car Care marketing strategy, driving digital acquisition and retention campaigns to scale service shop and dealer participation in Car Care. You will also help shape our B2B content strategy and thought leadership to elevate CARFAX solutions in the dealership space.
What You Will Do
You will own the design and execution of multi-channel digital and email acquisition strategies, lead the development and execution of a B2B content strategy, and architect automated email sequences and lifecycle nurture journeys.
Why It Might Be a Fit
You will partner closely with cross-functional teams to align marketing funnels, go-to-market motions, and media campaigns with overarching objectives, and continuously optimize marketing ROI.
Requirements
- 6–10+ years of progressive B2B or consumer marketing experience
- Hands-on experience incorporating AI tools into day-to-day marketing work
- Experience with enterprise marketing automation platforms
- Exceptional written and visual communication skills
- Highly skilled in working with complex performance data
- Exceptional cross-functional leadership and organizational skills
Benefits
- Anticipated annual base salary range of $88,000 – $132,000
To apply for this job please visit jobs.jobvite.com.
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