Senior Product Marketing Manager – CARFAX Service Solutions

Role Overview

As a Senior Product Marketing Manager, you will own the marketing strategy, messaging, and go-to-market for CARFAX Service Loyalty and other service-related offerings. You will work with one of the world’s most trusted brands and a wealth of data to define how to position the value of these products, build go-to-market plans, and run programs to grow sales pipeline and drive strategic growth.

What You Will Do

Your responsibilities will include owning product positioning and messaging, leading go-to-market strategy and launches, driving awareness, pipeline, and sales, equipping sales and partners to win, and driving cross-functional alignment.

Why It Might Be a Fit

We are looking for a strategic, results-driven Senior Product Marketing Manager who has 12+ years of experience in the automotive industry or in marketing or sales in a scaled B2B environment. You should have a deep understanding of the automotive industry, particularly within the Dealer Service Department, and be able to communicate effectively with all levels of the company.

Requirements

• 12+ years of experience in the automotive industry, or in marketing or sales in a scaled B2B environment
• Automotive Service Expert
• Sales-Minded
• Data-Driven
• Creative Storyteller
• Strong Communicator
• Builder
• Experience with CRM tools (e.g., Salesforce)
• BA/BS in Marketing, Business, Communications, or a related field preferred