Role Overview
The Brand Manager II, Demand Generation & ABM is responsible for developing and executing integrated media strategies that drive brand awareness, consideration, and customer acquisition for Carhartt Company Gear. This role leads media planning, investment strategy, agency management, and the evolution of Marketing Cloud Account Engagement (MCAE) programs designed to strengthen relationships with target customer segments and strategic accounts.
What You Will Do
Develop integrated B2B media strategies and Marketing Cloud Account Engagement strategies that support brand awareness, consideration, product demand, customer acquisition and long-term customer engagement goals for Carhartt Company Gear. Lead media planning in coordination with brand and channel partners to activate B2B brand support across paid, owned, and partner channels.
Why It Might Be a Fit
The ideal candidate will have 8+ years of B2B marketing, media or demand generation experience, with 3+ years of experience leading media planning and investment strategies across digital and traditional channels. They will have a strong background in campaign measurement, attribution, reporting, and optimization using marketing analytics and business intelligence tools.
Requirements
- 8+ years of B2B marketing, media or demand generation experience
- 3+ years of experience leading media planning and investment strategies across digital and traditional channels
- B2B Media or Marketing Cloud Account Engagement background required
- Strong background with the apparel, retail, or consumer product industry preferred
- Relevant certifications in digital marketing, media, demand generation, account-based marketing (ABM), or integrated marketing preferred
To apply for this job please visit linkedin.com.
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